Wine For The Rest Of Us

For the first time in Oregon’s history, the amount of wine consumption is actually comparable to beer consumption. The wine industry in Oregon is growing in a big way and a lot of that has to do with getting the attention of the younger generation. It is certainly about time with all the great wines we have locally.

To help facilitate this new trend are a couple of national wine store franchises called WineStyles and Vino 100 going up in places like Beaverton and Hillsboro. Now even the casual drinker is wanting a little education and these stores are helping disperse the snobbishness that previously kept people away. They do this by streamlining the process of choosing a bottle of wine. If you group your wines by flavor description instead of region then the less educated buyer will actually have an idea of what they are looking for. Also, most bottles are priced lower for more accessibility.

The interior of the stores are fun and inviting and filled with comfortable stools and chairs. They don’t want you to just stop in, the idea is for you to stay for a tasting or a live band performance.

With all the new construction going up in Hillsboro and Beaverton there will be plenty of locals to lure.

http://www.examiner.com/a-877354~Wine_franchises_demystify_wine_drinking_and_buying.html

http://www.vino100portland.com/

http://www.winestyles.net/linkframe.asp?wt=+&l=http%3A%2F%2Fwww%2Ewinestyles%2Enet%2Fbeaverton

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