Portland Metro/Tigard Real Estate News

In this forum we will offer discussions on a wide variety of subjects, but focus on Portland Metro and real estate. Hopefully our insights and experiences will inform, educate, challenge and entertain our readers week after week.

Friday, June 27, 2008

The Real Estate Picture

The majority of home searches today start on the internet and buyers today want to see lots of photos! It's true that a picture is worth a thousand words because nothing provides a potential buyer with more information than the photos.

And yet it is still WAY too easy to find examples of bad pictures, or even worse, no pictures on some listed properties. But if you give a little extra attention and focus you can have some eye catching photos that will make them stop and stare.

One common problem is too much light. I know this seems counter intuative but if you have tons of light coming in and you are pointing your camera right at the windows, then the camera thinks you have more than enough light and will leave you underexposed. Try framing up your shot, then point your camera away from the windows to focus (pushing the shutter button half way down). Then while still holding the button half way, turn back towards your original framed shot and push the button the rest of the way to take the actual picture.

Another challenge is white spots, like little UFOs appearing off of reflective surfaces. Try changing the angle of your picture so you aren't pointing directly at that mirror or glass. If that is not an option then turning off the flash should help.

Have you ever found yourself squinting at a picture of a living room or bathroom trying to figure out exactly what your are looking at? Lack of detail is such a common issue and makes the picture just as worthless as not having one at all. Before you take the picture, decide what the most important detail in the room is and hightlight it. Make sure that it is the element that is in focus. lighted and can be seen clearly.

Some photos can be too clear, as in they seem to zoom in on the flaws. Be aware of what the eye is drawn to in your picture and whether that is a good thing or a bad thing. You may need to change your position or do some tidying up first.

Even if you are doing everything right, you've got the formula down and your photos are perfect, they can become a bore. Every picture is the same angle and the same size. Play and get a little creative, it's the digital age and bad photos can easily be deleted. Mix in some vertical shots, get on your knees or bring out the ladder. Use the stairs to your benefit. Also, photo editing software seems to be very much underutilized in this day and age. Some people don't yet realise how influential online photos are to their number of showings.

Realtor Magazine. July 2008. Page 19


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